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How can I buy branded clothes for cheap online?

Online or off, shopping for high-quality, brand-name clothes can be had for cheap if you know where to look. If you’re browsing the right store, you can save as much as 90% off brand-name clothing items.

This isn’t a scam — stores offering these deep discounts buy clothes like bargain hunters themselves. Instead of maintaining a specific stock, these retailers use lots of tricks to find discounted fashion, then pass the savings on to you. And as discount retailers have become more popular, even major department stores have gotten in on the trend, passing on what doesn’t sell to their own discount shops. (Beware of outlet stores, which often carry cheap clothing produced especially for them instead of selling excess stock from the original retailer. That means you may not get the quality you expect.)

Shopping in name-brand bargain hunter stores is different than shopping at traditional retailers. The shelves — whether virtual or otherwise — often have an eclectic mix of items, usually with limited stock that’s gone when it’s gone. Flash sales offer deep discounts on specific items for a few days or a few hours, rewarding quick shoppers who are willing to spend extra effort browsing for the perfect piece in a sea of options. Because stock can change every day, this kind of discount shopping rewards you for coming back to browse regularly — and jumping on deals as soon as you see them. If you wait for items to get deeper discounts, they may be gone.

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